Fable & Mane is a modern hair wellness brand of potent plant-based products inspired by ancient Indian beauty secrets with vegan, clean and cruelty-free formulas. The line-up includes a hair oil, hair mask, shampoo and conditioner. That ethos of living in harmony with nature also extends to the brand cause they support.

The client wanted content that showcased their product in a unique manner to evoke the brand's playfulness, rather than simply a straightforward hair care tutorial.

Staying within a fun and colorful aesthetic, a series of stop motion animated videos and product photos were created. The stop motion animation in vibrant settings combined with quirky sound effects evokes a specific cheerfulness in the consumer's social feed.