Pattern Beauty has everything one needs for juicy, joyful, and healthy hair. The brand focuses on the use of quality ingredients to nourish each strand of hair. Hair accessories, styling products, hair treatments, and more that textured hair didn't have access to.

Due to the lockdowns caused by the pandemic in early 2020, the client wasn't able to film traditional studio content, but still needed something to post to their social media accounts.

Using previous studio footage, interviews, user-generated content, print media, and customer testimonials, we were able to create A Year In Rew to look back on how the brand cemented itself not just as a haircare line, but also part of the community.