Jeni's Splendid Ice Creams is an artisan ice cream company devoted to making better ice creams and bringing people together to create a stronger community.

Introducing a line of new light flavors, including dairy free options and sorbets, the client wanted a unique way to promote the fresh flavors.

Combining bright photos of their new ice cream flavors with digital illustration, the content created for the client's social media is cheerful, cute, and easy on the eyes with a pastel and muted color palette.