Social Lite Vodka was created as a choice for consumers that have a fit and healthy active lifestyle. Their drinks deliver a crisp, clean taste without any sugar, sweetener or artificial ingredients. Social Lite beverages are for everyone who wants to be social, and live lite.

The client wanted content that could be viewed on their website as well as their social feeds to feature the new flavors of their alcoholic beverage.

A series of energetic and high contrast videos were created to evoke a sense of intensity in the viewer. The product is surrounded by an appetizing display of fruit to evoke the feeling of crisp freshness.